The New York-based startup is undergoing an Indiegogo campaign to raise $25,000 to finalize its prototype. The idea is to be able to choose different colors or designs and apply them to the E Ink display on the outer portion of the shoes. Beyond static designs and images, the shoes will be capable of displaying animations, too, the latter of which will apparently consume an untold amount of battery power. The static images, on the other hand, won’t.
They will support wireless charging and include “walk to charge” functionality to keep topping up the battery with each step taken. A backlight will also reportedly be included to help illuminate the designs in darker conditions so others can see them.


